The online and mobile gaming revolution
Online gaming is not a new concept. Since the early days of the Internet, players have been competing with their opponents in the numerous games on offer. The first representatives include competitive offers of traditional games such as chess or checkers. Over the years, many different platforms like GameSpy, Xbox Live and Steam have changed the way (and most importantly, the efficiency) of how players interact with each other in the digital space. After the mobile casino games have seen unprecedented growth, we are currently experiencing the truly golden age of internet games.
THE MOBILE QUANTUM LEAP
53% of smartphone owners use mobile games, which represent the fastest growing sector of the gaming community. It is therefore not surprising that the large development studios have made enormous efforts to make mobile games part of their portfolio. The appeal of mobile games is multi-layered. Because development costs are typically lower, they can be programmed faster (because they have less complex functions and are designed to be easy to play in short sessions). You can generate a constant revenue stream by releasing many updates in the product lifecycle.
Mobile games have also forced developers to focus more on replay than on colorful graphics. The actually most popular (and most lucrative) mobile games aren’t even the ones with the most attractive graphics. Below is an overview of the top 5 mobile games with the highest sales since November 2015:
THE COST OF BUSINESS
These are not the only impressive daily numbers of the top mobile games. Candy Crush registers 93 million active users every day, participating in one of the more than one billion rounds per day. Game of War records over 22,000 new downloads a day and Clash of Clans also has a huge active community with over 29 million users.
Probably the most significant reason developers take mobile games so seriously is the significantly lower development cost compared to standard AAA console / PC titles (which still provide comparable revenue). Since a mobile game always has a smaller scope and requires fewer design requirements, it can be produced significantly cheaper.
WHERE ONLINE GAMES ARE CHOICE
Like many online video games, online gambling has undergone numerous adjustments and modifications and also some unfortunate setbacks, which resulted in the loss of hundreds of millions of dollars not only for the site operators, but also for the players. While online gambling is growing in many parts of the world (especially online poker), it was banned in the United States, the most profitable internet gaming market at the time.
ONLINE GAMBLING WORLDWIDE
Although there is growth in the Internet in many areas, gambling has not yet caught on. In China, almost all forms of gambling are illegal (the Macau region is a special case). Although the area is technically part of China, Macau has a capitalist economic and political system. This allows live gambling, but not online gambling. Macao has recently overtaken Las Vegas in gaming revenue, and industry experts believe the lack of online gambling in the region could potentially cost the state hundreds of millions of dollars in lost tax revenue. However, there are no new plans for online gambling in Macau yet.
Germany and Russia are also lagging behind, although Germany started regulating online betting in 2014 and licensing is expected soon. Australia, which led the world in per capita spending on gambling, grew 30% per year in the online gambling market, although overall online market growth was only 5%.
Africa has also started to approach online gambling. The first regulated website was located in Kenya and went online in 2013. Europe is and will continue to be the global leader in online gambling regulation in the near future. Due to the many years of growth, legislators have become aware of the industry and want to introduce new restrictions. However, there are few concerns that these new restrictions could cause the industry to collapse comparable to that in the United States.